Our grant supported Farm Sanctuary's signature “Adopt a Turkey” initiative. With turkey ambassadors symbolizing a better way to live, the awareness campaign encouraged millions of people to reconsider what they eat on Thanksgiving and throughout the year. For 2020, the project inspired vast new audiences to celebrate the holidays in a spirit of reverence for all life, while offering supporters a meaningful way to make a difference by sponsoring a rescued turkey or flock. With the support of the Susan Michaels Compassion Trust, the campaign reached an audience reach of 12.4 million. Celebrity partners included Alicia Silverstone, Joaquin Phoenix, Billie Eilish, Natalie Portman, Alec Baldwin, Sia and Demi Lovato. The campaign resulted in an amazing 9,036 turkey “adoptions.”

In 2020, Switch4Good was instrumental in getting soy milk designated as the nutritional equivalent of dairy milk in Dietary Guidelines. Following that breakthrough, SMCT awarded a grant to the organization to further their efforts to break the grip of the dairy lobby in Washington D.C. One goal is to reduce the ‘palate training’ of American children to prefer dairy milk by providing them with other options. Ultimately, the organization advocates increasing the share of plant-based products consumed in the United States, thereby increasing health and reducing greenhouse gas emissions.

Our grant went Pasado’s Safe Haven’s general fund, to help further the on-going efforts of the organization founded by Susan Michaels. They continue to do incredible work advocating for better laws to protect animals, educating the public about how they can help end animal suffering, investigating animal cruelty crimes, and providing sanctuary and rehabilitation for animals who have suffered from abuse.

Our grant to the Good Food Institute helped them develop a roadmap for a sustainable, secure, and just protein supply. It also helped them identify the most effective solutions, mobilize resources and talent, and empower partners across the food system to make alternative proteins accessible, affordable, and delicious.

This New England based organization promotes vegan ethics and addresses animal cruelty and exploitation. Our SMCT grant helped them oppose a vote on a constitutional amendment that would have threatened animal protections. On Maine’s November ballot, Question 3 was intended to address food insecurity, but the vague wording ultimately would have jeopardized enforcement of local animal welfare laws.

Our grant went to help Animal Outlook’s on-going work in Washington, D.C. They strategically challenge the status quo of animal agribusiness through undercover investigations, legal advocacy, corporate and food system reform. With outreach and education programs, they empower others to choose compassion by leaving animals off their plates.

Our grant went to help Project Animal Freedom’s on-going mission of improving the rights, lives, and well-being of animals in the Midwest. They work to increase veganism, build animal rights communities in major cities, and raise money and awareness to fight the animal products industry.

Our grant went to further the on-going work of the Center for a Humane Economy as they strive to influence the conduct of corporations and forge a humane economic order. They work to set standards, assess industry performance, champion alternatives, educate consumers, lobby policymakers, and conduct awareness campaigns.

Our grant went to support Legal Impact for Chickens’ on-going work to make cruelty at factory farms a liability. The organization files strategic lawsuits on behalf of chickens and other farmed animals to civilly enforce existing cruelty laws.