In 2020, Switch4Good was instrumental in getting soy milk designated as the nutritional equivalent of dairy milk in Dietary Guidelines. Following that breakthrough, SMCT awarded a grant to the organization to further their efforts to break the grip of the dairy lobby in Washington D.C. One goal is to reduce the ‘palate training’ of American children to prefer dairy milk by providing them with other options. Ultimately, the organization advocates increasing the share of plant-based products consumed in the United States, thereby increasing health and reducing greenhouse gas emissions.

Our grant went to support Legal Impact for Chickens’ on-going work to make cruelty at factory farms a liability. The organization files strategic lawsuits on behalf of chickens and other farmed animals to civilly enforce existing cruelty laws.

Animal Recovery Mission (ARM) implements direct-action tactics to investigate, document, and expose illegal activities of animal cruelty. Using innovative techniques, the organization collaborates with local law enforcement, State Attorneys, environmental protection agencies, and The Animal Legal Defense Fund to produce concrete evidence to end criminal acts involving animal torture. Our grant helps to support ARM’s continuing efforts to promote the welfare of animals, with the goal of reducing their pain, fear, and suffering.

Direct Action Everywhere is a global network of activists working to achieve revolutionary social and political change for animals in one generation. Using their roadmap as a guide, they are working towards enshrining an Animal Bill of Rights. To date, they’ve mobilized thousands to take action worldwide, rescued hundreds of animals from slaughterhouses and laboratories, and passed groundbreaking legislation. Our grant will help them to further their groundbreaking work and ambitious mission.

People for the Ethical Treatment of Animals is the largest animal rights organization in the world. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment business. The organization works through public education, investigative newsgathering and reporting, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. PETA will distribute our grant among the areas most in need of support.

LEAP (Leaders for Ethics, Animals, and the Planet) is a revolutionary humane education program providing high school students across the nation with a compassionate alternative to traditional agriculture programs like 4H and FFA. A comprehensive four-year program taught by participating farm animal sanctuaries, LEAP combines interactive curriculum modules with hands-on learning activities, leadership training, and real-world skill development. The mission is to transform today’s youth into the humane leaders of tomorrow who advocate for and work towards an equitable future for all living beings and the planet. Our grant will help to fund students for their upcoming summer program.

The Northwest Animal Rights Network advocates for the rights of all sentient beings—the right to choose, to be free from oppression and exploitation—by pursuing campaigns, facilitating education, and connecting Pacific Northwest organizations. The organization’s efforts include outreach, demonstrations, litigation, and educational events. They also advocate that veganism is the best and most consistent way to respect the lives of animals; by rejecting the support of products and companies that deny them their inherent rights to live a life of freedom and fulfillment of their interests, it is the living practice of animal rights. Our grant will specifically go towards NARN’s veganism initiatives.

Our grant went to help Animal Outlook’s on-going work in Washington, D.C. They strategically challenge the status quo of animal agribusiness through undercover investigations, legal advocacy, corporate and food system reform. With outreach and education programs, they empower others to choose compassion by leaving animals off their plates.

Our grant went to further the on-going work of the Center for a Humane Economy as they strive to influence the conduct of corporations and forge a humane economic order. They work to set standards, assess industry performance, champion alternatives, educate consumers, lobby policymakers, and conduct awareness campaigns.

Our grant went to help Project Animal Freedom’s on-going mission of improving the rights, lives, and well-being of animals in the Midwest. They work to increase veganism, build animal rights communities in major cities, and raise money and awareness to fight the animal products industry.

Our grant to the Good Food Institute helped them develop a roadmap for a sustainable, secure, and just protein supply. It also helped them identify the most effective solutions, mobilize resources and talent, and empower partners across the food system to make alternative proteins accessible, affordable, and delicious.

Our grant went Pasado’s Safe Haven’s general fund, to help further the on-going efforts of the organization founded by Susan Michaels. They continue to do incredible work advocating for better laws to protect animals, educating the public about how they can help end animal suffering, investigating animal cruelty crimes, and providing sanctuary and rehabilitation for animals who have suffered from abuse.

This New England based organization promotes vegan ethics and addresses animal cruelty and exploitation. Our SMCT grant helped them oppose a vote on a constitutional amendment that would have threatened animal protections. On Maine’s November ballot, Question 3 was intended to address food insecurity, but the vague wording ultimately would have jeopardized enforcement of local animal welfare laws.

Our grant supported Farm Sanctuary's signature “Adopt a Turkey” initiative. With turkey ambassadors symbolizing a better way to live, the awareness campaign encouraged millions of people to reconsider what they eat on Thanksgiving and throughout the year. For 2020, the project inspired vast new audiences to celebrate the holidays in a spirit of reverence for all life, while offering supporters a meaningful way to make a difference by sponsoring a rescued turkey or flock. With the support of the Susan Michaels Compassion Trust, the campaign reached an audience reach of 12.4 million. Celebrity partners included Alicia Silverstone, Joaquin Phoenix, Billie Eilish, Natalie Portman, Alec Baldwin, Sia and Demi Lovato. The campaign resulted in an amazing 9,036 turkey “adoptions.”